Email marketing is a major tool in marketing any business, but can be one that many users don’t use to its full advantage. We all know the internet is a big part in everyones life, whether it’s to keep up to date on the latest news, keep in touch with friends and family or even use as a point of reference (gone are the days of turning to the phone book for finding your local plumber!). But why should you be using email marketing, and how can it benefit your business?
According to The Radicati Group, in 2011 there were 3.1 billion worldwide email accounts, with this figure expected to increase to nearly 4.1 billion by 2015 – that’s a huge market for any business! Now obviously, we have to take into account that several of those may be duplicate accounts, unused and simply not applicable for your business, but it still opens up a large market for you to target. Plus with the growing population now using more and more 3G phones such as iPhones or Android handsets, the majority of users can now be accessed wirelessly, checking their inboxes on the go.
But, why should you bother? Unlike most marketing, email is free (okay, nearly if you ignore the cost of your monthly broadband!) but unlike most tools such as advertising and mailshots, email requires a very small amount of resources. Not only that, your campaign can reach anyone, anywhere and most importantly, instantly! The moment you click send, its delivered straight to your customers inbox…just like that! And whats more? Users can then forward to friends and colleagues but also now share straight to their social media accounts such as Twitter and Facebook, opening your services to an even larger market of potential customers.
It’s important to remember though, as an ever-growing marketing tool, users are getting more and more emails to their inbox every day, meaning you need to make your message stand out. Email systems can now allow you to send your customers emails targeted to their registered interests and hobbies, so by doing so you are more likely to be reaching the right customers and as such your emails will be of more interest to them.
If you need any advice with your email marketing campaigns, please give us a call on 0116 281 5733 or sign up for a free trialto our eshot system online today.
Good luck 
Jenni